Site by SONIC Hard Seltzer is not available for purchase at SONIC Drive-In locations. If you drink seltzers, try it! Sonic Hard Seltzers are ditching their old packaging and opting instead for new, slim cans. Score a FREE cheeseburger & more yummy deals with the SONIC app! 1Source: Grand View Research, I., 2022. As the Official Hard Seltzer of the Big 12, SONIC Hard Seltzer will have category exclusivity and use of Conference and Championship marks at the retail level, along with social and digital engagement on the official Big 12 Conference channels and receive exposure in conjunction with the Dr Pepper Big 12 Football Championship; Phillips 66 Big 12 Mens Basketball Championship; and Phillips 66 Big 12 Baseball Championship. At home, at the lake, on your neighbors patio its happy hour somewhere! Heres How Americas Drive-In Brewed a Hit | VinePair, https://vinepair.com/articles/sonics-hard-seltzer-is-a-hit/, wbs_cat Beer, wbs_type Hard Seltzer, wbs_brand sonic, business, hard seltzer, sonic, trends, Ask a Bartender: Whats the Secret to a Really Good Margarita? The thought occurred to him on a socially distanced jog a few months prior. Sonic, the beloved fast food restaurant that has made its mark in supplying drinks to quench your thirst, is now joining the increasing trend of hard seltzer with its lineup. The brand manager at Sonic called me and said, Were a go, recalls Mossman in a recent interview. Were actively negotiating with several parties to bring more licensed brands to market because we really feel like convergence between non-alc[oholic] and alcoholic beverages will continue to be a trend that grows moving forward here., Thats not to say its easy. To find a local retailer where SONIC Hard Seltzers are sold, click here. After earning an enthusiastic reception in its Oklahoma test market, SONIC Hard Seltzer began its coast-to-coast rollout in January, with the goal of becoming available nationwide by the end of 2022. In terms of the tactical execution of getting the Sonic hard seltzer from its tanks to store shelves, though, the brewer treats its licensed liquid pretty much identically to the rest of its offerings. It is over-saturated with an extreme sourness that can be unpalatable for some, leaving only plain sparkling water without any sweetness or fruit flavor. A licensing deal between Oklahomas iconic fast-food franchisor and one of its longest-running craft breweries was ready for John Hancocks. Sonic Hard Seltzer has crafted a unique beverage experience with its two themed 12-packs: Citrus and Tropical. Understandably so. (Well, MOST of them. Sonic continues to capitalize on this success by encouraging customers to join either Team Ocean Water or Team Cherry Limeade in promotional materials for their Hard Seltzer brand. 21 New States Welcome SONIC Hard Seltzer. El Capitan is one of Beliebers call Justin Biebers silence over Justice tour cancellation cold, Nicki Minajs Red Ruby Da Sleeze tops iTunes chart within hours of release, BTS Jimin signs up with Tiffany and Co as the latest house ambassador, Chris Brown shocks the internet as he throws a fan's phone away at his concert, Mary J. 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This post is an update of: Truly Hard Seltzer Opening New Downtown Los Angeles Taproom in Early 2022. We got some in Oklahoma. They generously sent us a couple of cases so we could test out all the flavors and share our results with you. Where do the calories come from? Bud Light Seltzer Commercial Filmed In Los Angeles California Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on Pinterest (Opens in new window), Click to share on H2S Email (Opens in new window), Click to share on SMS (Opens in new window). According to Sonic's website, each flavor has 100 calories, one gram of added sugar, and one gram of carbs. OKLAHOMA CITY, Feb. 3, 2022 /PRNewswire/ -- SONIC Hard . We loved it, but if you like your fruit-flavored things to taste like real fruit, this isn't the seltzer for you. What you need to know about Sonic hard seltzers. Metal (A little oasis in [customers] days, as Springer puts it.) 21 New States Welcome SONIC Hard Seltzer | Markets Insider So in mid-2020, they went back to the well, whipping up another Sonic-inspired hard seltzer, modeled after the restaurants polarizing, electric-blue Ocean Water to release in spring 2021. Sonic Hard Seltzer comes in two themed 12-packs: Citrus and Tropical. This story is a part of VP Pro, our free content platform and newsletter for the drinks industry, covering wine, beer, and liquor and beyond. This beverage captures the nostalgia of childhood summer days with its tangy, punchy flavor. This one is a big departure for Sonic, as they don't have any melon-flavored beverages in their restaurants. No other fast-food place serves anything like it, and the company has copyrighted the drink's name. Guava is often a mysterious flavor in many products, but its distinct and unique taste can be hard to define. About Big 12 Conference The Big 12 Conference is comprised of 10 Universities - Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. The Tropical Variety Pack features Ocean Water, Melon Medley, Mango Guava and Orange Pineapple. Back in OKC, Mossman is banking on it. Follow me on tik tok: https://www.tiktok.com/@cinestalker Follow me on instagram: https://www.instagram.co. Join our large community of insiders - it's totally free! Hard Seltzer Market Size Worth $49.4 Billion By 2028: Grand View Research, Inc.. [online] Prnewswire.com. In August 2021, the seltzer will be distributed across five other states - Nebraska, Texas, Kansas, Missouri and Arkansas. + 10 Clever Savings Tips. The mayor of Park College City submitted President Joe Bidens ash cross to mark Ash Wednesday has some under the false impression it is a forehead bruise. # sonichardseltzer # thisishowweseltzer # thisishowwetailgate 1 reply 1 retweet 7 likes SONIC Hard Seltzer @SONICHardSeltzr 2 Nov 2021 Big news coming tomorrow. By clicking Accept all cookies, you agree to the storing of cookies on your device and to the associated processing of personal data to enhance site navigation, analyse site usage, and assist in our marketing and performance efforts. We Tried Every Sonic Hard Seltzer So You Don't Have To "Colder faster, 360-degree branding on the vessel and leading recycling rates and recycled content rates make this the . I did drink them all because I refuse to waste alcohol (unless its Whiteclaw surge I just couldnt finish them) but I will not buy again unless its the only thing available. Cocktails - Sonic Hard Beverages Truly LA | Truly Hard Seltzer | Truly Hard Seltzer All your favorite SONIC flavors are now available as hard seltzer! Served through its iconic Carhops, the restaurants expansive, award-winning menu offers unique breakfast, lunch, dinner, snack and drink options for the whole family. Reviews on Truly Hard Seltzer Bar in Los Angeles, CA - Truly LA, Big Bar, The Edmon, EightyTwo, 90 West Lounge, The Normandie Club, Clifton's Republic, The Brickyard Pub, Southland Beer, EP & LP The restaurant wowed diners with then-innovative curbside service, which let visitors order burgers without leaving their cars, and led to the catchphrase, Service at the Speed of Sound (i.e. About Big 12 Conference The Big 12 Conference is comprised of 10 Universities - Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. SONICDrive-In Get the Android Weather app from Google Play, Win a Midday Makeover from Studio STL and West County, Hold my beer its time to sign up for the St. Patricks, Tims Travels: Dreaming in silestone and slabs its, Downtown is turning green for St. Patricks Day Parade, The 7brew Crew brings kindness, joy and of course,, Freshen up finds: Give your skin a slug-hug, What the Cluck! If youre within striking distance of a Sonic, assume youre surrounded by cherry limeade acolytes. All these flavors come in at only 100 calories each while containing no added sugar or gluten, making them healthier alternatives than many other items on Sonics restaurant drink menu (excluding alcohol). Licensing corporate brands to build out parallel commodity businesses targeted to mass consumers? SONIC Hard Seltzer Announced as Official Hard Seltzer of - LEARFIELD Environmental, Social and Governance (ESG), HVAC (Heating, Ventilation and Air-Conditioning), Machine Tools, Metalworking and Metallurgy, Aboriginal, First Nations & Native American, https://www.prnewswire.com/news-releases/hard-seltzer-market-size-worth-49-4-billion-by-2028-grand-view-research-inc-301438691.html. But times have changed, and these days, for a regional craft brewery, its as good a place as any to stack your chips. Find Sonic Hard Seltzer near you! Updated: 10:54 AM CDT November 4, 2021. "Following the initial excitement for SONIC Hard Seltzer, we have accelerated product availability for customers who are brand fans or excited to try it for the first time," says Sean Mossman, President of COOP Ale Works, makers of SONIC Hard Seltzer. Each offering provides a modern and craveable take on fan-favorite beverage flavors. Weve worked for the last year-plus on executing 198 new distribution agreements in 25 states, he says. SONIC Drive-In launches hard seltzers in Arkansas - 5newsonline SONIC Hard Seltzer products are packaged in Ardagh Metal Packaging (AMP) North America 12 oz. That was pretty much the default drink, explains Katie Camlin, former liquor store operator who now works for KC Bier Co. and grew up making Sonic runs in Kansas City, Mo. Copyright 2020 Brunch Pro on the Brunch Pro Theme, Sonic Shark Week Slush: What It Is + Review, Wendys Cheddar Bun: Everything About Bacon Cheddar Cheeseburger, Sonic Milkshakes: Their Milkshake Menu Ranked, Chocolate Ganache Brownies: Most Fudgy Recipe, Oreo Milk Tea: How To Make Cookies & Cream Boba, Tapioca Syrup: What It Is & Hows Different from Corn Syrup. In contrast, Lemon Berry feels like a powder you'd add to your Nalgene when you got tired of plain water. We sure appreciate you sharing your experience, Amy! Rather than having watermelon as its primary flavor which dominates many American beverages in this category Sonics version is dominated by honeydew notes with subtle hints of watermelon playing off them to create harmony and intrigue. The aftertaste is faintly reminiscent of SweeTARTS candy, and its carbonated finish mimics the flavors or aromas of champagne-based mimosas. You'd think the Limeade would taste pretty puckery, but it was less sour than some of the other seltzers, with a slightly more soda-like flavor. Sonic's Mango Guava seltzer tastes like pure mango. But those are stunts. And if you do everything right, your liquid stays solid, and you get a little lucky, your rocket just may go well, supersonic. All rights reserved.Produced by COOP Ale Works, Oklahoma City, OK. Sign up for SONIC Hard Seltzer served straight to your inbox. This beverage offers a deceptively sweet taste sensation fit for those partial to flavored water products, such as Crystal Light and Mio. Overall, it's a solid seltzer, but it's about middle-of-the-pack compared to its siblings. SONIC Hard Seltzer Now Available in 39 States - Hip2Save SONIC Hard Seltzer is available at select U.S. retailers and is not for purchase at SONIC Drive-In locations. With 100 Calories and 1 gram of sugar per can, SONIC Hard Seltzer is a gluten-free seltzer with a 5% ABV. 2014 - 2023 VinePair Inc. Made In NYC, The Number of Sonic Drive-Ins in Every State [MAP] | VinePair, https://vinepair.com/articles/map-states-sonic/, dining out, Infographics, map, restaurants, sonic, VinePair Happy Hour: Whats Your Favorite Way to Drink Bourbon? Orders . Along with serving up never-before-seen Truly concoctions, we work with . Count us as firmly Team Cherry Limeade. Sonic Hard Seltzer comes in two themed 12-packs: Citrus and Tropical. When you put those three pieces in place, it does make these rocket launches easier to withstand, says COOPs president, referring to rolling out high-profile licensed beverages. Hottest Dominos Coupons | Any Pizza w/ Up to 5 Toppings Only $9.99 + More, Larabar Mini Bars 20-Count Box Only $7.49 Shipped on Amazon (Reg. With 100 calories and 1 gram of sugar per can, SONIC Hard Seltzer is a gluten-free seltzer with a 5% ABV. Now, Sonic Hard Seltzer is entering a new phase of its nationwide rollout by adding eight states to the list of locations where it can be purchased. Maybe Sonic had this demographic in mind when they formulated the Lemonade flavor, because we don't know who else this could possibly be for. Sonic Hard Seltzers, which were previously only sold in Oklahoma, are now . After just under a year on shelves, Sonic hard seltzer is doing both. You can update your preferences by clicking the "Cookie Policy" link at the bottom of any page on our website. I was not impressed maybe I had my expectations set too high. Beginning its 27th year, the Conference has produced over 780 Academic All-America selections and claimed national championship team titles in 20 of its 23 sponsored sports. Contactless delivery and your first delivery or pickup order is free! Is this the Edward vs. Jacob of our generation? SONIC Hard Seltzer Citrus Variety Pack - Instacart.com OKLAHOMA CITY, Feb. 3, 2022 /PRNewswire/ -- SONIC Hard Seltzer, a rising fan-favorite, announced the continued expansion of its eight hard seltzer offerings into new . (The firm is not involved in COOPs sales, marketing, or external partnerships, including the one with Sonic.) I like sweet and he doesnt. The Sonic Hard Seltzer website contributes to America's worsening polarization by exhorting visitors to publicly declare whether they stand with Team Ocean Water or Team Cherry Limeade. Slinging hard seltzer through Americas variously applied, post-Prohibition three-tier system of alcohol commerce is a different challenge entirely from selling fast food and fountain drinks to sweaty motorists on the quick. Sonics Mango Guava seltzer offers a familiar flavor profile: sharply reminiscent of the popular mango-flavored hard seltzers. (If you sense in the moniker a vague echo of Bartles & Jaymes, a before-its-time wine cooler marketed with before-its-time whimsy in the 80s, Mossman would be delighted to hear it: The nod was intentional.). To find SONIC Hard Seltzer near you, visit https://sonichardseltzer.com/locator/ or learn more at @sonichardseltzer on Instagram. SONIC Hard Seltzer is made with all naturally gluten-free ingredients. We each tried these and unfortunately promptly threw the whole pack away. Boosted by changing tastes, emerging mainstream demand for perceived better for you beverages, and powerful cultural artifacts like Trevor Wallaces instant-classic Aint no laws when youre drinking Claws viral video/slogan nonpareil, hard seltzer went from unfairly slandered sorority slimmer to super-premium, all-demographic thirst quencher. If you're a fan of Crystal Light, Mio, or similar flavored water products, you'll probably enjoy this, as it's a dead ringer for Crystal Light Raspberry Lemonade. Sipping this reveals no evidence at all of the raspberry flavor promised by the illustration on the can. Because Sonic hard seltzer is sold in third-party retailers, not the chains 3,500 locations nationwide, getting the look and feel just right is paramount to the partnership. COOP Ale Works COOP Ale Works is a craft brewery based in Oklahoma City, OK, dedicated to brewing full-flavored beers with the greatest attention to quality. Hip2Save may earn a small commission at no extra cost to you via trusted partners and affiliate links in this post. Of course, the chain's distinctively chewable pellet ice has a cult following, but that's only one of many unique touches the iconic drive-in brings to their drinks. That sounds kind of unsexy, but your brand is one of your strongest assets, and you have to be really, really diligent about managing that and putting in the right places and treating it the right way, being consistent, he tells VinePair. By Christmas Eve, Springer had secured the green light, and the two firms set about developing Sonic-specific flavor formulas and packaging to evoke the drive-ins neon Americana branding. Sonic Hard Seltzer? Review! - YouTube Shirani Jayasuriya. The Greatest Hits Pack features fan-favorite flavors such as Cherry Limeade, Ocean Water and Lemon Berry. The taste is stronger than some of the others, and the extra sweetness really helps sell it as Limeade rather than just another weak-tasting hard seltzer. If you play the word association game with 99 percent of Oklahomans and said cherry limeade, their first word would be Sonic. COOPs team had played the flavor-association game in homage to the hometown favorite, and now it was going gangbusters. As the past 18 months of alco-llaborations demonstrate, pretty much any brand with a functioning marketing department can develop a crossover alcoholic beverage brand on a lark. Though no artificial sweeteners were listed on the label, its taste exhibited slight saccharine qualities that made for an overall pleasing flavor profile full of citrusy lime essence and oil notes. The choice toward cans was an easy one as this is the iconic package for the hard seltzer market, Daniel says. | 2400 Dallas Parkway, Suite 500 Plano, TX 75093 | Phone: 469-241-9191. Speaking of the past: Even as recently as a decade ago, it would have been anathema for a legitimate craft brewery to partner with a major fast food chain. What are ya waiting for?! Sonics Limeade Hard Seltzer boasts a bold, sweet flavor unmistakably reminiscent of its citrus inspiration. To be frank, it tastes exactly like Mango White Claw. Cookie Policy | Privacy Statement | Terms&Conditions. Where else can you customize your soda or slush with chopped fruit, an array of flavor syrups, and Nerds candy? Sonic Hard Seltzers: All Their Flavors Ranked! - Carmela POP The pineapple notes that are present are less artificial-seeming than the orange, which may contribute to them coming across as more muted. Hard seltzer is expected to gain in popularity as the years go by. Beverages. "The choice toward cans was an easy one as this is the iconic package for the hard seltzer market," Daniel says. Pick up a pack and host your own happy hour any time you want! Sonic may be more known for its drive-in burger joints but now the restaurant is focusing on moving its hard seltzer products into new markets with a new slim can format. The hint of sweetness leaves your tongue pretty quickly, making way for an acidic, cucumbery aftertaste that's a little bit like Pepino Limon Gatorade. Mossmans six-year tenure at the brewery was immediately preceded by another half dozen years as a CPG licensing executive focused on the hardware industry. Cant wait to try this!! The ratio between sweetness and acidity is properly calibrated, but there's no depth to keep your palate engaged. This Sonic Seltzer presents an assertive orange flavor with a subtle hint of pineapple to balance. Head on over here to find a retailer selling SONIC Hard Seltzer near you! The press release does not specify when the SONIC Hard Seltzers will be available in St. Louis or where they will be purchased. This feature was not appreciated when it came to this particular imbibe. The closest positive comparison we can make to this is the San Pellegrino citrus sodas, but that's honestly a real stretch. Best Truly Hard Seltzer Bar Near Me in Los Angeles, CA - Yelp On the contrary, lime juice has complex flavors comprising both acidic tartness and sweet zestiness that captivates everyones palate! We ended up throwing away the rest of them. It doesnt look like just a play on the [Sonic] name, it looks like an extension on what the company was already doing in the past.. An additional 22 new U.S. states will be added this January with plans in place to extend distribution to retail stores across the rest of the country by the end of the year. Moreover, this version is tastefully milder than regular Lemonade seltzer meaning no unpleasant sourness here! The Number of Sonic Drive-Ins in Every State [MAP] | VinePair Between my husband and I we are hard pressed to find a hard seltzer at least one of us wont drink. I searched high and low for these and my husband finally found them and got me the red citrus pack. We enjoy Mango White Claw, so we enjoy this too. To do that, Mossman needed to find new wholesalers and a lot of them. About Big 12 Conference The Big 12 Conference is comprised of 10 Universities - Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. SONIC Drive-In has licensed its iconic name to COOP Ale Works to create a family of hard beverage products that includes SONIC Hard Seltzer, SONIC Hard Southern Sweet Tea and SONIC Hard Slush. "Expanding into more markets is a natural extension for us as we continue to grow the brand.". As long as COOP keeps executing on the flavor-fidelity of original Sonic beverage combos (of which there are literally hundreds of thousands), and keeps supermarket and big-box chains stocked, Bichsel sees open road ahead. In addition to Oklahoma, SONIC Hard Seltzer is now available in Arizona, Arkansas, Kansas, Nebraska, Missouri & Texas! Your email address will not be published. Truly Hard Seltzer Opens Its First Hard Seltzer Taproom, Truly LA Facilitating deals between brands like 3M and DuPont and major retailers like Lowes and Home Depot gave him an appreciation for the upside of licensing deals and an intimate understanding that the devil is in the details. In its home market, Mossman says, the synonymity is more pronounced (if thats even possible.)