If youve been hanging out with us here on the Follow Up Boss blog, you know were all about simple systems that work. This is an important lead generation tool in the real estate industry that can help you add that personal touch. Check out this great listen on Audible.com. (True Story)Order Your Here! If you choose to implement AI, you may need to upgrade a pay a small fee through your CRM. Now is a wonderful time for that because we are in the midst of this COVID-19 crisis and were forced to get back to the basics. That includes family, friends, business acquaintances, people you know from meetings you attend, fellow volunteers, your spouses friends, your parents friends, your hairdresser, your mechanic, your dog groomer, and of course past clients from some other career. Happy Anniversary to ME! Why am I sharing this wonderful news with you? This is how you reconnect with your sphere of influence database. Ill tell you the most effective way to reach out to your SOI is probably the least sexy way. Here's a real estate business letter template that you can download and use. Michael Montgomery of Rev Real Estate School. Didja' See Me on the News (or in the paper)? Then, you used that data you collected from that marketing email to narrow your list of phone calls to make. Then, make sure you invite people to hang out with you for your charge. I was constantly struggling to stay top-of-mind with my past clients and stay connected with potential leads. Heres an awesome, zero-pressure script from Michael Montgomery of Rev Real Estate School. You might even want to use a real estate CRM. I am the worst at self-promoting. Congratulations, Lori! You want to find ways to touch your SOI members without annoying them. Here's a set of 3 free letters that will expand your sphere of influence when you introduce yourself to other business people in your community. Guess what? Ask them how the yard is working out. But the truth is, as humans, were already influencing each other all the time. Make sure your Pinterest account includes your SOI contacts by inviting your Facebook friends to connect on Pinterest. As the leads and referrals start coming in, its important to keep track of each and every one. Theyre a light-hearted, non-pushy way to stay in front of people. How low interest rates are and what a great time to buy it is? (Dont get us wrong, we LOVE the MREA, but it was published in 2004 Facebook was just a baby back then! Its easy to neglect these tasks if you dont have a contact plan in place. Because, without you putting your faith and trust in me last yearwell, I wouldn't be writing this email at all! Now, your phone call list is much more manageable. (even though some agents love getting their francise awards) I like to write about what makes my clients happy. Some of it is super-scripted and sleazy, and some of it is just plain outdated. or other gift. and Pensacola Beach real estate But I've done my own Yay-ME's thruout the years - here are some examples of mine (and others I've helped create them): 1. Either theyre using you or theyre referring someone to you. Are you tempted to use AI to write blog posts? Remembering anniversary dates, birthdays, and other significant events in your spheres lives goes a long way. Sometimes, we connect with individuals electronically; however, they are not receiving our regular emails and marketing tools. I love your program, Jennifer. The COVID-19 pandemic has changed our lives, our routines, and the way we do business. All you need to do is say, Hey! You can get his full briefing in this video. Holiday cards are a classic way to stay in touch throughout the year. Yes, these lead generation systems work! Out of 30+ agents in my office, I was one of only 9 to receive this honor! Ask them about the dog. I've been trying to decide what to do with it - I thought of mailing the newspaper article out to my 2010 clients with a note thanking them for helping me achieve this goal. Gratitude is the best way to get more of what you want. A few days ago I followed a search link and saw some advice that I thought was terrible. What's the reason you're reporting this blog entry? Take Advantage of Direct Mail Marketing, Frequently Asked Questions About the Sphere of Influence, Use networking to help you improve your sphere of influence and real estate referrals, Use social media to help you build a stronger sphere of influence and boost real estate sales, Prioritize your time with your followers to build your real estate business, Take advantage of local news publications to boost your real estate career, Use events to help you grow your sphere as a Realtor. New agent client building - A letter of introduction can be used as part of your first client-building marketing campaign. It is a beautiful cherry wood plaque that reads: In Appreciation and Recognition Of Your Outstanding Performance and Achievements In The RE/MAX Organization. Add your signature and contact information including your location. Anyone you interact with regularly (even if that just means once every couple of months), for example: your hair stylist, accountant, doctor, dentist, even your bank teller. Its good to get a phone call from someone who is just calling to check in. Contrary to popular belief, you do not need to burn your relationships, use robotic scripts, or contact people a magic number of 33 times to score referral business and grow your SOI. The bulk of our business comes from referrals so wed really appreciate it if youd keep us in mind. In addition, it might backfire and cause them to never call on you. Great post. The easiest way to do this is to use an announcement letter for real estate. But you do need to step up and own your role as a Realtor which also happens to be the best possible thing you can do for your real estate business. After youve sent the initial letter, be sure to stay in touch periodically. As mentioned, these guys went from $0-$90 million in just 4 years and it all started with a simple plan for working their SOI. I stay in touch with my people, past present and to come, with a monthly newsletter and also with emails when I find something I know they'll enjoy receiving. Once you feel like you have established a personal connection, ask them for a business card. How do you write a client letter to your sphere of influence and past clients? make an informed decision when buying or selling a house. After all, theres only so much time in the day. Pro Tip: Star or highlight the people in your SOI who you know are the most influential ones. You now have a friend in real estate. I've been featured from time to time on the local news or in the paper, so I always send out notices with links. Send out mailers to your sphere, or use a specialized advertising tool, like Adwerx to increase your online visibility with this particular group. Real Estate Announcement Letter - 13+ Examples, Format, Sample | Examples Your note/comment is definitely going in my "keeper" file!! Every year, the National Association of produces a survey of home buyers and home sellers. A reminder to winterize their sprinkler system or change smoke detector batteries? When you decide on a CRM, make sure it has the customizable Listing E-Alert capability. Today's episode focuses on the foundational difference between marketing and branding when it comes to real estate. Excellent blog and I'm going to share it with some new agents in my office! "It's an honor being nominated" - last year when I was among Inman's 100 Most Influential. In real estate, being active and engaged as a friend is being active and engaged as a business owner. Own it! I just received the Top Producer award for my Brokerage's midtown branch for 2010 production - it was a total surprise at our February awards banquet. Check out our full post on prospecting on Facebook! Let us help you. In this article, we are going to discuss how you can: Take a look at the strategies below, and learn more about how you can use them to improve your own real estate sphere of influence. One type of ad that has been shown to be very effective is a messenger ad. And theres no good reason to leave that kind of money on the table. I mailed them a postcard because I was afraid to pick up the phone and call them. Given that the vast majority of people in the younger generation are looking for a house to help themmake room for their pets, this is something that you may find yourself doing regularly. Youre someone I always think of whenever I see killer landscaping and the house I showed yesterday had a jaw-dropping garden! It's helpful to the recipient and offers them something of value, INFORMATION. Once you get to know them a little better, you can break it down even more into Buyer and Seller Prospects. Here's a sample: Dear (friend, client from a former business, former boss, etc.) (to "celebrate" a newer agent's reaching a milestone in their career in this tough market. And that's an uncomfortable idea for many of us. Sphere of Influence: Definition and Example Written by: Andrew Helling Last updated: November 3, 2022 In the real estate industry that utilizes word of mouth marketing, an agent's Sphere of Influence is extremely important. Using Listing E-Alerts in combination with our real estate email templates is going to make a huge impact in the value you get from Listing E-Alerts. Excellent letter, of course, Marte! We recently won a couple of awards and now looking at this, I see how I could have communicated better by thanking all of our customers. You can do this by adding value coming from contribution and giving them something they want. PDF Real Estate Agent Introduction Letter Sample Pdf , (PDF) Never Stop Networking 2. It strikes up a conversation and they start chatting with you. Many agents will send client appreciation gifts anything from bath salts to lottery tickets to gift cards, etc., just to say thank you and stay top-of-mind. Youll be coming from contribution, providing value, and staying in front of them without a whole lot of effort (or money). Pro Tip: Commit to having one in-person coffee or lunch date per week with a star member of you SOI. That is why it is important for you to pay close attention to your sphere of influence real estate agent. There are disadvantages to this traditional use of Listing E-Alerts. When you send an email out, you can watch your results roll in. Date. Huh? Now, you can take these contacts and add them to a custom list within Facebook and run targeted ads to these people. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Contacting your SOI in a way that feels natural is not only more cost efficient (mailers can be pricey!) And this one from the Graham Seeby Group is an excellent example. How to Create a Real Estate Sphere of Influence List What's the reason you're reporting this blog entry? Thats the last time Im going to use that real estate agent.. Recent clients and professional connections are always a great place to start.. that are written by the members of this community. A lot of people are home and answering their phones right now and youre coming from contribution to see if there is anything you can for them. Many agents stay surface level and dont think about the personal touches or special things they can reach out to people in their sphere for. Pro Tip for Instagram: Switch to the Instagram Business Profile and use the free analytics to pinpoint the posts your followers love, and post more of that. You are coming from contribution and showing them you care right now, especially with all that is going on during the COVID-19 crisis. Were going to give you everything you need to work your SOI like a pro. And conversations with the people we know can lead to all sorts of wonderful things. This is a great way for you to expand beyond your sphere of influence, as many people are going to bring their family members and friends. If you havent been staying in touch with your SOI like you know you should, youre not alone. It could literally lose you millions. Theres really no right or wrong way to segment your list. Below are my picks for the six best real estate companies, Read More The 6 Best Real Estate Companies To Work For (And Why) In 2023Continue, Having good content in the blog and related to the industry of real estate and I have learnt new things about the blog and helpful for the industry, Your email address will not be published. And thats an uncomfortable idea for many of us. Any new listings that come onto the market will be instantly emailed to your buyer. What Is a Sphere of Influence? If you use your agent website for your Listing E-Alerts, you can use. Part of that, Im sure, is the isolation that many are experiencing. (By the way that easy out at the end of the message can actually be a powerful tool to make people feel more comfortableand more likely to respond!). Almost every CRM has a Listing E-Alert tool now. See if there is anyone who should be receiving marketing pieces as a part of your tip of a marketing plan. Script #1 - Recent Clients & Professional Connections, I hope all is well! Real Estate Sphere of Influence Tips: How to Get Listings - Authorify Check out our full list of Twitter dos and donts for real estate! End of Year Announcement Letter Sample nar.realtor Details File Format DOC Size: 11.5 KB Download Writing a professional end of the year announcement letter should not take you hours or days. Today Im going to tell you, no. (Its just around the corner from you actually in Spring Brook Hills.). Another excellent post. Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. And, it could still work if revised for those of us who have been in the trenches for a while, if farming a neighborhood. I had no idea this got aGold Star since I'm not getting notices of comments (ARGHGHG), so what a nice surprise. Now the client is expecting Jasons call and will be much more likely to have a referral ready. If you dont know what to write, use my Event Themed Keeping in Touch Letters. The 12 Best Real Estate Prospecting Letter Templates for 2023 Email: Support@MasterGrabber.com, Beatty Carmichael | All Rights Reserved, Press Submit ONE time and wait for the next page to appear (it takes 20-25 seconds), Beatty is a Christian businessman and consumer marketing expert. In real estate, or any business for that matter, you cant deny the power of the referral. This post details 25 steps you can take to prepare for your presentation and give you the confidence you need to make the best impression. However, there is always something that feels special about holding something from your mailbox. Put yourself in your contacts shoes. They also might get your name introduced to new people, because some of those letters contain the kind of information that people enjoy sharing over coffee or cocktails. So if youre clinging to the belief that your SOI is weak or that you dont have an SOI because youre new to town, are from the wrong side of town, or whatever believe this: Youre not only kidding yourself, youre also leaving piles of cash on the table. If you demonstrate that you are an expert in the local area, you will have an easier time converting your clients. You can use this helpful script as you talk to seller leads, and you can also use it for emails, mailers, texts, and social media direct messages. However, we dont ever suggest that you use these lead generation tactics in lieu of reaching out to your SOI on a regular basis via a smart contact plan. ), And lets face it. Instead, by focusing on building great relationships friends not funnels they became Baltimores leading real estate team. Realtor Sphere of Influence Scripts to Contact Your Database They build their spheres of influence through charity and service rather than passing out business cards.. Pay Special Attention to Those Who Matter Most, 5. You might be surprised to find out that For Sale By Owners (FSBOs) are a great source of leads that you can use to grow your real estate business. Now that you know you DO have a sphere of influence, lets take a look at whos in it. Likely, you are already using Listing E-Alerts. P151 Marketing Mastermind 01 - Marketing vs Branding Follow up with them after the event. Learn how to create the best real estate email templates for your sphere of influence to both engage and add value to them over time.http://www.TheRealEstate. Constant Contact and Emma are two good examples. These could be people who know a lot of homeowners, such as roofers or maintenance pros, they could be the heads of your kids PTA, or even just the natural extroverts in your friend and family circles. Real Estate Introduction Letter To Friends! | Amazing Prospecting and saying thanks to those who have helped you attain success is a great way to foster more !! You can also see what specific links the recipient clicked. That is why it is important for you to pay close attention to your sphere of influence real estate agent. For brand new agents a simple Excel spreadsheet will do the job.. Real estate letters to clients samples - sphere of influence The next question what do you say to them? There are so many ways for real estate agents to generate business. Good news! It's a fabulous opportunity to very subtly remind your sphere that you're competent and confident AND give them a chance to congratulate you on whatever it is you're telling them about which can open up the door to conversations!