Defines competitive advantage as anything that gives an organization an edge over its competitors in the products it sells or the services it provides. The Stakeholder Map: For making a stakeholder analysis. dues help the union pay for officials' salaries and conducting union business, but members complain about the amount they pay, how the money is spent, and how it is allocated between the national and local union. Operating in net-zero carbon flights across network, EasyJet Plc Porter's Five Forces Analysis, EasyJet Plc Segmentation, Targeting and Positioning (STP) Analysis. Your privacy is extremely important to us. 2. analyze stakeholders by impact and influence. Powerful Essays. Stakeholder Mapping (Free PPT and PDF Download) - WorkshopBank first and business class travellers are discerning to different levels of quality between airlines and can voice strong opinions. This increased competition and consequently more people began using air travel as their preferred mode of travel. Bartholomew, E 2009, Airport and aviation security:U.S. policy and strategy in the age of global terrorism, illustrated edn, CRC Press, London. The global low cost airlines market was valued at $155.02 billion in 2016, and is projected to reach $440.46 billion by 2030, growing at a CAGR of 10.4% from 2022 to 2030. Ballesteros, JSA 2007, Improving air safety through organizational learning:consequences of a technology-led model, illustrated edn, Ashgate Publishing, Ltd., New Jersey. Use these steps along with the stakeholder maps and templates to manage your stakeholders effectively and turn them into project champions! Currently, the company operates in over 27 European. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. This implies that the company operates based on the international rates which may at times have a negative implication on the low fares (Bartholomew 2009). 4 min. Stakeholder maps provide four different types of value: 1. Analyzes how living wage ordinances are determined by the cost of living where the airline employee is employed. Stakeholder Analysis: Overview, Tools and Techniques As of September 2019 EasyJet, operated over 1000 routes, has a fleet of more than 331 Airbus aircrafts, 96 million customers across 34 countries and 159 airports. A public sector contractor, for example, might list central or local government as a primary, rather than a secondary stakeholder. It is also worth noting that all the booking on this airline are made via email or telephone. Continuous improvement in the digital interface like introduction of new Bag-sizer on the easyJet app, 1. Based on the performance indicators outlined in Easy Jet's yearly report, the Kaplan and Norton method is chosen to classify airline's strategies. This implies that the company was able to launch into 644 destinations within that span or period of time (Jones 2005 ). This can be attributed to the nature of economic trends plus the growing technological innovations. EasyJet airlines cuts costs through value pricing. As an airline, EasyJet has skilled and motivated workforce which ensure that the travellers are able to enjoy quality services. I combine my deep expertise in change management with culture design and change leadership development. 3. The plans are underway to increase the fleet of this airline. Explains jet2's emphasis on low costs, safety and reliability to ensure a satisfied customer base and increase its potential revenue. Stakeholder Map | Creately This airline is credited to having the quickest turnaround times on the industry. This ration is an index of rate of return of risk takers. however, there are weaknesses which restrict their performances and revenues. In the recent past, the airline has been carrying out an evaluation regarding its fleet. Increase project visibility, especially to executive stakeholders. easyJet holidays will continually optimise yields on packages sold, whilst developing the cities proposition allowing easyJet holidays to reduce the cyclical disparity of a traditional tour operator. One of the responsible actions that EasyJet has undertaken includes signing an agreement with the European airframer Airbus, to cooperate in a joint research project on the feasibility of the hybrid and electric-powered aircrafts. the european union's open skies agreement allowed competitors to serve routes that were considered property of certain airlines. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Process. Being low cost, driving efficiency and investing only where it matters most to our customers and our people. Explains that hicks proposed that trade unions and employers try to find stability in terms of cost and benefits of a work industrial action when making concessions during bargaining. Within an enterprise, stakeholders may also include managers and staff. Evaluate this claim drawing upon evidence from Chapter 8. of Book 1 Mapping psychology Memory is a subject that has been of much interest to psychologists for many years and various research has been carried out in aid of trying to understand how memory works. Explains that jerram, r., and riley, g. (2006), externalities - government policy options. This has in turn led to an increase in the customer base and subsequently many passengers have resorted to this airline. Key Performance Indicators (KPI's) Report. What makes easyJet stand out is the flexibility which it offers its customers thus it leaves the customers with no choice but to stick to it. 2. But there have been issues where unions have been held responsible for creating problems and also been proven to be lobbying for interests of a few instead of the masses that they. In addition, the risk of security in the airline industry has increased the number of regulations which may negatively affect the market strategy. Numerator is obtained after meeting dues of all claimants of contractual dues. The x-axis represents the level of influence or power of the stakeholder over the success of your project. Essays Page 11 Easyjet stakeholder mapping Free Essays | Studymode This has been clearly captured in the vision and the mission statement of this company. Describes the transportation security fees, which can be found at http://www.tsa.gov. individuals or groups with a vested interest in your product or project) and understanding their relationships with each other. The Company operates approximately 927 routes with 308 aircrafts in 34 countries and 153 airports. It contains thousands of paper examples on a wide variety of topics, all donated by helpful students. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. September 26, 2020. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. : MIT Press, 1962) Swissport International Ltd. SWOT & PESTLE Analysis, Aegean Airlines S.A. SWOT & PESTLE Analysis, Groupe ADP (Aeroports De Paris) SWOT & PESTLE Analysis, Textron Aviation Inc. SWOT & PESTLE Analysis, Jaguar Land Rover (JLR) SWOT & PESTLE Analysis, Coca-Cola Europacific Partners SWOT & PESTLE Analysis, 1. Opines that local and national communities would want easyjet to help the local community by creating more jobs and gain the town more of a name for themselves and not make too much noise, air or any pollution. The tools of stakeholder analysis mean that this is not a major problem for management. Environmental, Social, and Governance (ESG) Analysis Report. Interviews by Ross Falconer. There are no assigned seats, no meal, no movies and no first class travel on its flights. The economic downturn, grounding of fleets due to COVID-19, Increasing Oil prices are some striking factors that have disrupted the entire aviation business, here is a discussion of other external influencers and their impression on the aviation industry and largely on EasyJet company. Furthermore, there is an increase in the challenges which are facing this sector. Recommends that all but essential public employees should be allowed to strike like their private-sector counterparts. Jones, L 2005 , EasyJet: the story of Britains biggest low-cost airline, Aurum, London. Heavy regulatory environment with three different European airlines regulators, 1. Your company's leadership team, for example, is usually very invested and very influential when it . These options should include various aspects such as the introduction of other services and products as well as seeking partnerships which would buoy the airline in times of crisis. This is especially critical when you need to: Design new products . Prevent costly roadblocks later in the project cycle. This has managed to ensure that the presence of this airline in Europe is felt. In this case, strategy in this industry is about the approaches the companies in this industry seek to survive and prosper within its environment over the long term (Anderson 2011). We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. It is important to note that the economy is gradually stabilizing in Europe which implies that the number of short distance is likely to increase. Explains that there are 5 golden rules that can be adopted for a best corporate governance practice which include ethics, align business goals, strategic management, organization & reporting. Operating in net-zero carbon flights across network: EasyJet has a strong history of pioneering several environment friendly approaches towards reducing the environmental footprint across the entire network. The companys activities are aimed at offering international air transportation. EasyJet is a British low cost airline company that flies both domestic and international routes. In order to manage stakeholders effectively it is important to understand the needs and interests of each, including: * Their goals * Past reactions * Expected behavior * The likely impact the project . the increased passenger traffic is a result of lower fares and fair macroeconomic conditions. The concept of this airline is based on the fact that the following the loosening of the restrictions regarding the airline industry, the demand for the short routes would be on the increase. INTERNATIONAL CONSOLIDATED AIRLINES GROUP, S.A. Senior Independent Non-Executive Director, Credit Suisse Asset Management (Schweiz) AG, Merrill Lynch International (Investment Management), KLM, IATA plan legal challenges over cap on Schiphol flights. French, WL 1986, Human resources management, Houghton Mifflin Co., New York. I found the analysis reports of SWOT & PESTLE.com very comprehensive and insightful. Easyjet PLC is a United Kingdom-based holding company engaged in providing flights and package holidays, principally in Europe. However, with the gradual privatization and deregulation of the airline industry, there was a marked increase in the stakeholders in this industry (Barnes 2008). We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Thus, it is the responsibility of this company to work on establishing the right strategies which will work to ensure that EasyJet remains to be considered as an airline of choice in Europe when it comes to short routes (Eichenberger 1996; Ferrell, Hirt & Linda 2006). I have a background as a Developer and Technical Architect. September 26, 2020. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. My Top 6 Stakeholder Analysis Tools - YouTube Widely used in project management, stakeholder mapping is typically performed at the beginning of . We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Local community and pressure groups. Essentially most passengers have discovered EasyJet airlines through its reputation for low fares (Jones 2005 ). easyjet stakeholder mapping Brand reputation, economy of scale and cost control are some the key success factors of BA. Easyjet stakeholders. Financial calendar " easyJet plc. 2022-11-21 The people in charge have to get support from key people and across the organization via Stakeholder Management and Analysis. Building on our existing leading positions in Western Europes top leisure destinations to provide network breadth and flexibility. the rise and decline in fuel costs affect the lifespan of many airlines. Opines that customers would want help in taking proper care of their new dog, especially as many of them have come from a previous bad home. Explains the behavioural element of first and business class passengers is that they have a association of being in the higher classes. Explains ba's approach towards corporate social responsibility on social is that it has decided to enable up to 500 applicants in a year to realize their dreams through the london 2012 great britain program. Stakeholders are individuals, teams, agencies, and partner organisations. Explains that strike is viewed differently by the parties of employment, the unions see it as an investment, because the longer it the higher the possibility of them settling higher wage rates for their members. This video shows the drag and drop editor of Smaply and how to analyze stakeholder relat. The strategic objectives which have been put into focus with this company are cost. These include new competitors who are looming within the market. food companies also depend on them as they operate on over 800 routes. Opines that owners would want a successful charity that receives donations to help them be successful. Conclusion 17 7 . Despite the global recession the Easyjet is making significant profits. 1. Low-cost airline is a passenger carrier, which offers travelling service at relatively affordable and competitive rates as compared to other airlines (full service or . easyjet stakeholder mapping - khushboocatering.com And lastly, flexibility, this refers to the ability to change operations (Jones 2005 ). EasyJet - Wikipedia ba plans to reduce co2 emission by 50% by 2050 and reduce noise per flight by 15% by 2015. It is also listed in the London Stock Exchange. This is because of the high costs which are associated with running the airline. Cameron, E & Mike, G 2009, Making Sense of Change Management:A Complete Guide to the Models, Tools and Techniques of Organizational Change, 2nd edn, Kogan Page Publishers, New York. In addition to Boston Matrix can position BAs business in terms of short haul (cash cow business) and long haul (star business). The expansion of the European union brings to the fore issues of increase in the airline destinations. Stakeholder relationship mapping | Victorian Government Opines that airline of choice remains the top choice for international flights for premium customers as well as cargos, economy and shorter flights. "Easyjet stakeholder mapping" Essays and Research Papers. Explains that to calculate the valuation of ryanair, future revenues and costs, as well as the firm's current accounting value, must be calculated. Copyright 2023 Surperformance. (2020, September 26). The detailed complete set of references are available on request in the 'Complete report' on purchase. in some countries, they are heavily one-sided, only taking into consideration rights of employees. 2019 Ted Fund Donors The company was established in 1995. Explains that trade unions and management of an organisation come together to negotiate new compensation levels or wages for the workers. Explains that ryanair's valuation in the long-term, known as its economic value, is the major issue facing the company. We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. Learn More. to determine the economic value of ryanair, these issues must be assessed with an appropriate time frame. Furthermore, the profitability of this industry depends on the business strategies which will be laid out by airline companies such as the EasyJet. The company has a presence in over 30 countries through its affiliate airlines like EasyJet UK, EasyJet Switzerland, and EasyJet Europe. Few airlines in Europe have lower fares. A key aspect of planning for profitability is to sustain the core businesses of an airline. al. The bargaining power of the buyers in this case is quite low. Some of the strategies which have been synonymous with this company include maintaining and promoting a people friendly company culture, providing leadership to dynamic workforce, helping the community and charitable programs to get better results, ensuring suppliers optimize their energy usage and materials management and finding practical solutions to eliminating waste. How to create a Stakeholder Map and why you need one Some of the risks associated with this plans are associated with the prevailing business legal and political environment. This is because the airline has been able to capture key routes in Europe. This report is shared in order to give you an idea of what the complete Competitor Analysis Report will cover after purchase. According to the Ansoffs matrix, the airline should try to penetrate new markets with the existing products and services (French 1986). Thomas Reynaert, Managing Director, Airlines for Europe (A4E) Thomas Reynaert, Managing Director, Airlines for Europe (A4E) "It's an unprecedented crisis that in many ways has shaken our industry to its core. Links to a report on the increasing number of travel agents. who are the stakeholders of easyjet - bridgeloans.money Grow your business. Moreover, the company is also involved in research projects dealing with green or electric-powered aircrafts for a better technical future of the airlines with significant reduction in fuel consumption, and thereby, leading the European aviation industry towards net-zero carbon future. A SWOT and PESTEL Analysis of EasyJet. Stakeholder mapping is the process of identifying key stakeholders (i.e. Gives Your Project Basic Structure. Cummings, TG & Worley, CG 2008, Organization development & change, Cengage Learning, California. people flying for pleasure are not being forced, so leisure travel would be considered excludable. Analyzes keen, strand, maignan, and mason's research on indirect taxes on international aviation. This is a tool which is used to evaluate the internal and the external environment of a business. Explains that positive and negative externalities influence the supply and demand of the airline industry. 3.2. The company strives to provide the best value by efficiency from all the functioning programmes across operations. This is because a strong brand name ensures that the airline has got strong incentives to lure and keep their customer. The focused network strategy can be summarised as follows: easyJet recognises that the continued evolution of our product portfolio represents a significant opportunity to build on spend per customer, delivering enhanced sustainable returns. One of the most important aspects which have made this airline to stand out is the route system. The SWOT Analysis for EasyJet Plc is presented below in a matrix followed by detailed analysis: Strengths. mary mcnamara articles; location pin emoji black and white; how to calculate binomial distribution using calculator casio That's too much for a short video. Strategy Development and Communication Using organization vision and strategy, senior management must substantiate communication for transformation and the need for change. EasyJet Company: Strategic Capabilities | Free Essay Example The following stakeholder mapping example explains the primary aspect needs to be considered for stakeholder analysis. a product or service. Continuing to develop our revenue management capability such as enhancements to our pricing algorithms. But the numerator is affected by various factors such as profitability of sales, assets turnover, and financial leverages. Opines that customers want cheap flights that are comfortable and safe. Creating a stakeholder map: step 1. easyJet holidays is on track to meet the medium-term target of 100m+ PBT. The Y axis represents the spectrum of involvement from high at the top to none at the bottom. Stakeholder groups will vary enormously according to the nature of the business. This is a tool which is used in analyzing the industry where a company operates. These preferences have lowered the landing charges (Jones 2005 ). [online] Available at: https://www.swotandpestle.com/easyjet/ [Accessed 04 Mar, 2023]. Aggressive competition at Berlin airport and Tegel ramp-up, 1. Clearly understanding your project stakeholders can help you gain buy-in and execute your project more effectively. Value Stream Mapping 1 Value Stream Mapping Definition Value Stream Mapping (VSM): - Special type of flow chart that uses symbols known as "the language of Lean" to depict and improve the flow of inventory and information. IvyPanda, 26 Sept. 2020, ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. Competition is stiffening in the airline sector. Furthermore, the airlines location also bolsters the efficiency with it has (Mayer 2007). A stakeholder is anyone who has a claim in some way to a company's products operations markets industry and outcomes (Ferrell Fraedrich Ferrell 31).